A number of people from all walks of life across the region are featured in the campaign to reflect the North East’s passionate and dynamic outlook in the 21st Century.
People from County Durham, Northumberland, Tees Valley and Tyne & Wear show they are passionate about our key strengths in innovative business, coast and countryside, city culture and history and heritage.
Please click on the adverts below to discover the stories behind the passionate people and passionate places of North East England.